I currently serve as Vice President of Marketing for Kogod Women in Business, leading marketing strategy and content across Instagram, LinkedIn, and Facebook. I create a cohesive, visually engaging brand presence while guiding content direction and using data and performance insights to optimize reach and engagement.

I develop and execute campaigns that promote events and initiatives, collaborating with teams to turn ideas into impactful digital storytelling that strengthens audience connection and overall visibility.

I worked as a Content Intern at Happa Studios, where I managed and created content for multiple client accounts, including Trousseau by HSY and Pause Furniture. I developed visually engaging posts and reels, combining creative storytelling with a strong understanding of each brand’s identity and audience.

My role spanned content planning, graphic design, and copywriting where I guided feed aesthetics and ensured consistency across campaigns. I also used engagement insights to refine content and improve performance, helping strengthen brand visibility and audience interaction across social media channels.

my @trousseaubyhsy instagram feed

my @pausefurniture instagram feed

I served as Director of Media & Promotions at SPADES, where I led digital marketing and content strategy for major events, including PsiFi and Startup Weekend Lahore. I managed end-to-end campaigns, focusing on social media content generation, including posts, reels, and visual assets tailored to each event’s brand and audience.

My role involved overseeing real-time event coverage, guiding content direction, and ensuring a consistent and engaging presence across platforms. Through a combination of creative storytelling and strategic promotion, I worked to enhance online visibility, engagement, and overall campaign impact.

mary.asimiq@gmail.com

Maryam Asim