I supported the Kogod Creator Summit by developing promotional materials, assisting with event marketing, and creating social media content. During the event, I captured live photos and videos, which I later transformed into engaging post-event content to extend audience reach and showcase key moments.

As a Content Intern at Happa Studios, I developed social media content for brands including Trousseau by HSY and Pause Furniture. I created graphics, reels, and marketing copy that aligned with each brand's voice while supporting campaign objectives and audience engagement.

My responsibilities included content planning, visual design, copywriting, and performance analysis. Using engagement insights, I optimized content strategies to improve reach, interaction, and brand visibility across Instagram and other social media platforms.

my @trousseaubyhsy instagram feed

my @pausefurniture instagram feed

As Vice President of Marketing for Kogod Women in Business, I led marketing strategy and content across Instagram, LinkedIn, and Facebook. I created a cohesive, visually engaging brand presence while guiding content direction and using data and performance insights to optimize reach and engagement.

I also developed and executed campaigns that promoted events and initiatives, collaborating with teams to turn ideas into impactful digital storytelling that strengthened audience connection and overall visibility.

I served as Director of Media & Promotions at SPADES, where I led digital marketing and content strategy for major events, including PsiFi and Startup Weekend Lahore. I managed end-to-end campaigns, focusing on social media content generation, including posts, reels, and visual assets tailored to each event’s brand and audience.

My role involved overseeing real-time event coverage, guiding content direction, and ensuring a consistent and engaging presence across platforms. Through a combination of creative storytelling and strategic promotion, I worked to enhance online visibility, engagement, and overall campaign impact.

mary.asimiq@gmail.com

Maryam Asim